Scrutinize is a FinTech app focused on automating bookkeeping file reviews, which includes performing month-end reviews, scoping client work, and uncovering other areas that need attention.
As Lead Product Designer, I collaborated with the engineering team and CEO to completely revamp the entire product top to bottom.
Through close collaboration with the engineering team and CEO, I guided the overhaul from ideation to execution, resulting in a visually engaging and seamlessly intuitive redesign that addresses user needs and enhances the overall platform experience.
Through a meticulous analysis of user interactions and feedback, I identified and eliminated unnecessary complexities within the interface. By strategically decluttering elements, streamlining navigation, and emphasizing essential features, I created a more intuitive and user-friendly UI. This simplification not only reduced cognitive load but also allowed users to accomplish tasks more efficiently, resulting in a more enjoyable and productive interaction with the platform.